…or someone’s got a camera hidden in this house! Looks like I’m not the only one using Willy Wonka for inspiration these days. Chipotle has, in their quest to market their food integrity mission, borrowed from the very same film that inspired my latest project, Willy Wonka’s Chocolate River on the Hudson. The detail? Fiona Apple’s singing of “Pure Imagination” from the original 1974 (1971?) Willy Wonka and the Chocolate Factory (then crooned by the beloved Gene Wilder). Seems like they’ve got a mobile app game lined up to go with it. Thanks to Gawker for the link.